PromoPilot Brand & Logo

Our visual identity keeps PromoPilot recognisable across every campaign, dashboard, and partner deck. Use these assets and guidelines whenever you represent the brand.

Logo

The PromoPilot mark pairs a friendly chat bubble with two signal dots — a nod to conversation, automation, and the human voice behind every promotion. Always preserve clear space around the mark equal to the height of one signal dot.

PromoPilot full logo
Primary lockupDownload PNG
PromoPilot icon
Icon markDownload PNG
PromoPilot wordmark
WordmarkDownload PNG
PromoPilot full logo (white)
Primary · reversedDownload PNG
PromoPilot icon (white)
Icon · reversedDownload PNG
PromoPilot wordmark (white)
Wordmark · reversedDownload PNG

Color palette

PromoPilot Red is our signature accent — use it for primary actions and key brand moments. Pair it with deep black for typography and pure white for surfaces.

PromoPilot Red

HEX #ED1C24RGB 237 · 28 · 36CMYK 0 · 100 · 96 · 0

Pilot Black

HEX #000000RGB 0 · 0 · 0CMYK 0 · 0 · 0 · 100

Signal White

HEX #FFFFFFRGB 255 · 255 · 255CMYK 0 · 0 · 0 · 0

Charcoal

HEX #111111For body copy

Typography

The wordmark sets Promo in PromoPilot Red and Pilot in Pilot Black, joined as a single word with no space. For UI we use the system font stack.

PromoPilot

Do & don't

Do keep clear space

Reserve the height of one signal dot of empty space on every side of the mark.

Do use approved colors

Stick to PromoPilot Red, Pilot Black, and Signal White. Use the reversed mark on dark backgrounds.

Do scale proportionally

Lock width and height when resizing the SVG. Minimum mark size: 24px.

Don't recolor the dots

The two signal dots are always PromoPilot Red.

Don't add effects

No drop shadows, gradients, outlines, or 3D treatments on the mark.

Don't split the wordmark

Promo and Pilot are one word — never break, hyphenate, or rearrange them.

Need something else?

For press kits, partner co-branding, or custom file formats, contact [email protected].